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MRM Research Roundup: Mid-December 2019 Edition

Modern Restaurant Management

While restaurant sales were lower for November of 2018, November of 2019 did not include the same holiday headwinds. Second, the shift of Thanksgiving into December of 2019 converts from tailwind to headwind this month. percent from 2018 to 2019, sales for the whole weekend only increased about four percent. First, at 2.1

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Expanding the Definition of Value

Modern Restaurant Management

The emphasis on experience also extends beyond customer service to the unique ways restaurants engage diners. Half of all restaurant operators report that off-premises sales now account for a larger proportion of their revenue compared with 2019.

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Drive-Thru Shake-Up (Infographic)

Modern Restaurant Management

Surprisingly, service time, the time from placing an order to picking up, was actually 16.9 seconds compared to 255 seconds in 2019. ” Here’s how the brands stacked up within the top four categories: Speed of Service. 2019: Dunkin’, Carl’s Jr., Customer Service. Customer Service.

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How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. But millennials and Gen-Z are quickly becoming the largest generation, overtaking baby boomers in 2019. A post shared by Dunkin’ (@dunkin) on Dec 30, 2019 at 12:00pm PST. And with what networks?

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Beating the Labor Crunch: Outsourced Strategies Are Key

Modern Restaurant Management

Labor markets were tight in the years prior to the pandemic, with nearly a million restaurant and hospitality jobs going unfilled as recently as 2019 , when Forbes sounded the alarm that “the ultimate service industry is experiencing epic problems in finding people to work.”

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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

In fact, the industry had a turnover rate of 75 percent in 2019 and this trend was aggravated in 2020 by the pandemic. Social media is also a key component to communicating quickly with customers, as Instagram has become a sort of customer service platform throughout the pandemic. Hire the Right People.

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Four Ways To Up Your Social Media Game Post-Shutdown

Modern Restaurant Management

In a survey conducted in 2019, 45 percent of respondents reported having chosen and visited a restaurant based on that establishment’s social media content. Twitter, on the other hand, is great for sharing news and managing customer service. In a survey conducted earlier this year by digitalcommerce360.com,