MRM Research Roundup: End-of-January 2020 Super Bowl Edition
Modern Restaurant Management
JANUARY 31, 2020
In every restaurant sector (100 percent) the path-to-purchase category loyalty drivers have new, consumer-generated configurations. “It only takes a nanosecond for consumers to note how well a brand is ‘seen’ to meet their expectations for the path-to-purchase drivers that defines behavior toward and fidelity to a brand.
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