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Highlights from this year’s study, which surveyed more than 1,100 consumers in November of 2023, included: Gift Card Spend Returning to Normal – Consumers said that gift card spending is bouncing back, with 69 percent of consumers purchasing the same amount of gift cards or more in 2023 compared to 2022. percent in 2023.
Unfortunately, with consumers making more purchases from home, a trend that shows no signs of lessening, eating out is likely to be limited.” November and December purchases typically account for upwards of 50 percent of annual gift cards sales. That points to decent, but not great, overall holiday shopping. Baby Products.
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