MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition
Modern Restaurant Management
FEBRUARY 5, 2024
JeffBet analyzed 75 popular Super Bowl party foods, using more than 4,000 search combinations, such as ‘how to make ’ and ‘ recipe’ in order to find which gameday snacks are being searched for the most. Loyalty is the consumer-to-brand bond, the bridge between emotional engagement and ensuring future purchases.
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