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Growing a restaurant or catering business is no small feat. If your catering business isn’t growing as fast as you’d like, you might be facing some common roadblocks. Inefficient Operations and Workflow One major hurdle that can slow down the growth of your catering business is inefficient operations and workflow.
While a QR code can connect users to a host of static information, a more powerful 2D barcode is on the horizon to offer a wider suite of capabilities with virtually unlimited data storage capacity for instantaneous retrieval with the scan of a smartphone. .” Since then, the practice has become ubiquitous.
As more and more people partake in the experience and more restaurants implement measures catered specifically to solo diners, a customer-centric approach is key. Catering to solo diners is more just than seating them as restaurants would any other customer.
The productivity puzzle is one that is most complex in the catering industry. In catering, where long shifts are often thought of as synonymous with cooked food, a more productive environment can also contribute to a boost in staff morale, with less late finishes and tedious tasks.
With the post-pandemic return-to-office, business catering is in full swing. But business catering is a different beast requiring different menus, operations, and technology. What are the primary differences in business catering vs. party catering? Business catering is complex and high stakes.
The holiday season offers opportunities for catering orders, off-site catering, in-store limited-time offers of holiday favorites, and all of the increased revenue that comes with them. Anwers can help to inform a set of KPIs. Third-party audit results can work in the same way. What issues are occurring repeatedly?
Reinvent Your Catering Menu. Many offices are requiring individual packaging for catered food and even office snacks. Rethink your catering menu. Find out this information beforehand and make the overall experience smoother for your driver and customer. Customer experience can make or break your brand.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day.
The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Notably, establishments that embraced change reported stronger performance metrics.
Starting a catering business from home offers a unique opportunity to combine your love of food with the convenience of working from your own kitchen. It's a path that allows you to set your own hours, build a business around your passion, and cater to a diverse clientele. What is a home-based catering business?
It automatically extracts key order details—such as account information, location, and the orderer's name—regardless of how the order is submitted. Return to office ordering : Restaurants are seeing a shift in demand, with increased orders for office catering and lunch pickups.
If you’re catering to a Gen Z crowd (younger, with less money), you’ll want to be near public transportation. Including this information in your business plan will show investors your location choice is an informed one. Your restaurant may be able to offer better access than others if you can find the right location.
Restaurants have helped to make these meetings more interactive by offering catering and events services to their corporate clients and virtual staff. Announce your virtual events via email, social media, your website, and anywhere else you post information for customers and prospects.
Some common examples of why a restaurant might rebrand are: The locals that held your restaurant afloat aren’t coming in as much Your food used to cater to a lower price point, but you are trying to increase your quality You’ve acquired a business that needs to improve business materials for menus, signage, merchandise, etc.
When teams can utilize modern applications to run an efficient business and better understand and cater to patrons, then technology can become a valuable asset, not a hindrance. Offering modern point of sale concepts creates a better customer experience and caters to a guest’s personal preference.
W hile many catering businesses serve buffet-style, On the Spot Catering owner Alec Ayala wanted to do something more personal with his business. OTS Catering started by accident in 2022 when Ayala cooked at a backyard party and a few people took his information down. What inspired you to get into foodservice?
In the past, brands had to cater to different customer types with little knowledge about their ordering preferences. On the surface, this may not mean much, but when you consider the impact that personalization can have, catering to different personas could be a make or break when it comes to customer loyalty.
Coming off a hard winter and hoping sales would pick up for catering businesses, this sudden hit of all events canceling has pushed some catering businesses to the brink. What we need to do now is focus on what catering businesses can provide outside of their typical scope of business. Meal Prep Kits with Pickup Options.
A loyalty program should cater to the customer’s convenience and peace of mind — so keep safety and security at the forefront. While customer loyalty apps offer the benefit of being touch-free, they often require extensive personal information such as names, email addresses and birth dates.
One study shows that 95 percent of guests would go back to a restaurant again if they had a pleasant experience and the staff catered specifically to their personal preferences. They need to have the latest information. This kind of customer service can only happen if employees feel fulfilled, happy, valued, important at work.
Data to consider includes: Demographics: Information such as gender, race, income, and age can reveal trends and patterns within specific groups. Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels.
Here, I'll share my top tips for getting your catering site to the top of the SERP. Unless your catering company or restaurant is already quite well known, it’s unlikely that every customer will begin their online journey by searching for your business by name. Optimize your Site for Local Search.
Eighty-two percent of survey participants agreed that restaurant patrons are interested in detailed information on the sources of the ingredients in menu items. Upgraded Offerings in Catering and Hospitality – Customers are looking for upscale options and customization for special events.
Many organizations offer on-site catering and cafeteria amenities as a convenience to employees, but with work from home requirements employees are forging for themselves. For more information, visit Oracle's COVID-19 resource center.
And when it comes to a traditional sit-down restaurant versus a mobile food business, such as a food truck, catering business, or food cart, the insurance needs of both are vastly different and unique. There are several types of mobile food businesses, including food trucks, catering, and food carts. Catering Business Insurance Needs.
One clearcut example of catering to customers’ demands comes from Sierra Mar restaurant in California. The Post Ranch Inn, a high-end resort in California, has installed indoor air quality monitors throughout their dining room to track conditions in real-time and display relevant information for the customers.
These will become as essential to a restaurant as their secret recipes, holding the key to understanding guests’ behaviors and catering to their preferences. Making More Informed Decisions. To meet their expectations, operators can use detailed, data-driven guest profiles.
For businesses where delivery is just part of their operations, this loss in revenue can be attributed to marketing that drives other forms of dining (eat-in, pick up, catering). Freely, and regularly, divulge information regarding your fees. During a pandemic where online orders have more than doubled, those numbers no longer add up.
As a result, restaurants had to quickly adapt by offering takeout and delivery options to cater to their customers' changing needs. In this way, they are providing customers with more information about their offerings, and what steps can be taken to accommodate all dietary needs.
Owners and managers should follow the latest tech trends in the industry and train their staff to use new software in order to keep catering to customers although they might be off-premises. POS systems already collect most of information on sales, inventories, staff, etc. automatically and turn them into invaluable reports.
For hospitality and catering businesses, tech can also provide key insights and easy access to non-anonymised basket-level data that helps them make better, more informed decisions. By freeing up staff from standing behind counters and tills, they can add experiential value by proactively supporting and greeting guests.
Ensure that your site is intuitive and easy to navigate, with clear menus, contact information, and reservation options readily accessible. To cater to the growing demand for convenience, consider integrating online ordering and reservation systems into your website.
Organizing and preparing dishes does not come easy—there is a lot of data and information tracking involved to make sure the correct dish is served to the right person. To cater to these situations, restaurants should have a digitized checklist or a recipe management software tool.
Perhaps you cater primarily to women, making platforms such as Pinterest more useful. Twitter, for example, is perfect for sharing news articles, quotes, and other bite-sized pieces of information. Your audience might skew more toward a younger crowd – in which case TikTok may be a better option.
Is there vital information that needs to be added or a special message you’d like your customers to read? Customer priorities and expectations have changed, try to cater for this through your digital marketing channels. Make it look more appealing with fresh content and beautiful pictures. For additional tips, click here.
Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. More broadly, catering is a strong revenue driver for restaurants.
The mobile ordering and app experience must also be seamless and intuitive, with ease in choosing locations, accurate information, and the ability to handle heavy traffic. Additionally, offering limited menus speeds up wait times and streamlines kitchen operations which is one more benefit of having a modular and easy to update menu system.
QR codes, which rose in popularity due to COVID-19, are now being used to deliver broader offerings and information – from curated, account-specific Spotify playlists to ever-changing allocated spirit offerings, all of which can be updated easily without needing to reprint menus.
The byproduct is a feedback loop that enhances employee guidance and training, reduces shrink and carbon footprint, ensures the highest levels of store cleanliness and hygiene, and enables your teams to focus on and cater to consumers.
As the trend of digital nomadism continues to rise in the future, catering to this growing demographic becomes increasingly important. There's a growing recognition that mobile apps alone cannot cater to all aspects of loyalty, paving the way for alternative solutions like kiosks and more integrated loyalty program structures.
Understanding the conversion rates of each product by channel will inform you of which marketing tactics are working and which are not. Cater to buy-local mindsets. Be sure to prep and record your marketing and sales data by customer, product, marketing channel, cost per lead and conversion rate.
CRM systems can track customer preferences and dietary restrictions, enabling personalized menu suggestions that cater to individual needs. Interactive digital menus can provide detailed nutritional information, ingredient sourcing, and suggested wine pairings, enriching the dining experience with valuable insights.
With COVID-19 varyingly influencing guest expectations and behavior, it will be key for restaurant operators to listen to guest feedback, respond by quickly deploying new solutions, and do so successfully by analyzing guest data to understand and cater to their preferences well.
As loyalty programs develop and evolve, brands should constantly monitor progress, adapt to new information and trends, and explore opportunities that benefit the customer. One way to cater to a wide variety of consumers is by offering tiered membership levels, with increasing benefits and customized rewards at each level.
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