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Notably, 70 percent of these restaurants plan to dedicate their relief funds to purchasing equipment, furniture and supplies in 2021. 92 percent of respondents said they intend to purchase equipment online more frequently going forward. Digital experience ratings vary widely by industry.
Nearly 3 in 5 Americans (57 percent) said a local business' pandemic-friendly services (including curbside pickup, local food and grocery delivery and contactless payments) led them to purchase goods or services from a local business for the first time. Make sure new options to communicate with customers are convenient and organized.
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Customers prefer full-service experience over fast food dining. In terms of the customerexperience, full-service restaurants have the edge. In fact, the industry overall outperforms the limited-service category across nearly all customerexperience benchmarks measured by the ACSI. million on food in 2020.
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