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How Restaurants Can Build Loyalty with Mobile Messaging

Modern Restaurant Management

For those hesitant to download an app, restaurants can still appeal to users through lower friction channels like mobile wallet, SMS and MMS. Once engaged with the brand through their phone, restaurants can use mobile messaging to drive app downloads by their most loyal and engaged customers. Data Analysis to Target Audiences.

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2022: A Year of Transition for Restaurants

Modern Restaurant Management

More than half of restaurant operators said it would be a year or more before businesses conditions return to normal with food, labor, and occupancy costs are expected to remain elevated, and continue to impact restaurant profit margins in 2022, according to the National Restaurant Association's 2022 State of the Restaurant Industry report.

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Keeping Up with Diners’ Expectations Amid Rising Prices

Modern Restaurant Management

Restaurants wanting to offset rising inflation rates and win back their loyal consumers should consider appealing to the current drivers of their purchasing decisions – access to valuable deals and convenience experiences. In doing so, they improve the customer experience, which, in turn, increases loyalty.

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MRM Research Roundup: End-of-February 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. Food Industry Faces Consumer Pressures.

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MRM Research Roundup: QSR Update and What Feeds Us

Modern Restaurant Management

In short, consumers are ordering more food, and for larger parties. ” In 2021, the quantity per transaction — or how many items were purchased in a single order — was up 14.3 Nearly half of all respondents download an app to earn loyalty rewards and 39 percent report downloading an app for a deal or a promotion.

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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. The data finds consistent consumer behavior across both restaurant categories signalling the distinctions between fast food and fast casual restaurants are quickly evaporating.

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Gamification Prompts Restaurant Engagement and Loyalty

Modern Restaurant Management

Through dry periods, seasonal menus, product launches or limited time offers, gamification is an intelligent way to motivate engagement, drive competitive traffic, and activate specific behaviors among consumers in the food and beverage industry.