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How Restaurants Can Build Loyalty with Mobile Messaging

Modern Restaurant Management

For those hesitant to download an app, restaurants can still appeal to users through lower friction channels like mobile wallet, SMS and MMS. Once engaged with the brand through their phone, restaurants can use mobile messaging to drive app downloads by their most loyal and engaged customers. Data Analysis to Target Audiences.

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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

Loyalty-program technology has come a long way since the era when you had to dig a card out of your wallet and have it stamped or punched every time you purchased a sandwich or a cup of coffee. The greatest incentive for downloading an app is, in fact, the prospect of saving money on purchases. A More Seamless Approach.

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How Privacy Updates Will Impact Your Restaurant’s Ad Strategy

Modern Restaurant Management

In short, Apple’s iOS14 update will give Apple users the option to opt-out of data sharing whenever they download an app. By opting out, users prohibit Facebook from collecting data about clicks, downloads, or in-app purchases to share with other websites for advertising purposes. The short answer is yes!

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Restaurant Marketing in the Coronavirus Era

Modern Restaurant Management

Download the full guide, "Coronavirus Era: 13 Restaurant Marketing Ideas" here. Offering a free kids’ menu item with the purchase of an adult meal is a great tactic for gaining business and increasing check amounts, especially with most schools being closed during this time. Among the highlights: Pickup Incentives.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes. QR codes can also direct customers to download your restaurant’s app. To earn points with every purchase, customers scan their DD loyalty ID QR code before paying for their order.

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Delivery Is the Hot Topic, but Curbside Is Driving the Sales 

Modern Restaurant Management

As the pandemic stretches out into its sixth month, with another six months or more of business disruption on the horizon, consumers are showing signals in their purchasing behaviors that they are growing wary of delivery and service fees.

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MRM Research Roundup: Mid-February 2021 Edition

Modern Restaurant Management

Consumers are downloading more restaurant apps and app usage has spiked. There continues to be a sharp uptick in mobile app usage since the start of the pandemic with consumers downloading and using restaurant mobile apps more now than ever before. To download the report, click here. Card redemption was swifter.