Learning to Pivot S’More
Modern Restaurant Management
JULY 24, 2024
When Lindzi Shanks and Kat Connor opened the world’s first marshmallow cafe in 2017, they anticipated the summer season would be a business bonanza thanks to the public fascination with s’mores, but they came to learn that XO Marshmallow truly thrived in the fall and winter weather seasons when guests craved hot chocolate. In order to capitalize on these customer beverage trends, they pivoted and responded in a number of ways including: Adding limited edition/specialty flavors in lat
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