Menu Redesign Avoids Confusion and Promotes Optimization
Modern Restaurant Management
MARCH 12, 2024
To reduce menu confusion and minimize price sensitivity, Ori’Zaba’s Scratch Mexican Grill recently rolled-out a rengineered and easier-to-read menu. The fast-casual Mexican chain's legacy menu had complicated triple-tier pricing that was thought to psychologically drive more mid-tier buying behavior, but the complex product suite of 80-plus items made fresh daily, plus thousands of permutations in choices, also lent itself to a visually crowded menu as well as one that was challe
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