Revamping Hotel Jargon: the Power of Meaningful Room Descriptions
Hospitality Net
JANUARY 14, 2024
Hotel industry leaders, it’s time for a change. The way you describe your rooms is a crucial part of how guests perceive and understand your offerings. Yet, many hotels fall into the trap of using generic, uninspiring terms like "premium", "deluxe", "superior", and "executive" to describe their rooms. As a result, these descriptions often lack clarity and do not offer a real sense of what the traveler can expect.
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