Sober-Curious Trend Provides Opportunities
Modern Restaurant Management
SEPTEMBER 6, 2024
More people are sober curious so what should restaurants do to meet this customer desire? According to a 2024 report from NCSolutions, 41 percent of Americans are trying to drink less alcohol – a trend driven by Gen Z (61 percent) and Millennials (49 percent) who say it's for both physical and mental wellness reasons. The non-alcoholic beverage industry is expected to grow to $30 billion by 2025, according to Global Market Insights, For a deeper dive, Modern Restaruant Management (MRM)
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