What’s in a Name? Protecting a Brand Trademark
Modern Restaurant Management
AUGUST 13, 2024
Whatabrands, the company behind the Texas-based chain Whataburger, recently filed a lawsuit against a North Carolina restaurant group, What-A-Burger #13, in North Carolina's Middle District federal court claiming What-A-Burger #13 infringed on a federal trademark, unfairly competed with Whataburger, breached a contract, committed unfair and deceptive trade practices, and unfairly competed under common law.
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