SOCi Report: Brand Loyalty Affected by Online Inaccuracies
Modern Restaurant Management
FEBRUARY 27, 2024
Inaccurate business listings can have a substantial impact on brand loyalty, according to the first release of SOCi Inc.'s 2024 Consumer Behavior Index (CBI), which examines shopper practices and preferences when interacting on and offline with local businesses, including restaurants. Nearly two-in-three (63 percent) have encountered inaccuracies in business listings on major platforms such as Google, Facebook, and Instagram.
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