Loyalty Innovation Has Evolved to Focus More on the Customer
Modern Restaurant Management
JULY 16, 2024
Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top performers are personalizing and using data to segment their customer database," Kristin Lynch, Senior Director of Restaurant Strategy for Paytronix Systems. "They are differentiating, delivering an emotional connection and recognizing their most valuable customers." Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and
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