Sensory Science Meets Consumer Demand: How Understanding Sensory Preferences is Helping the Food & Beverage Industry Win Over Gen Z preferences
FMT Magazine
SEPTEMBER 14, 2024
In the world of product development, striking the perfect balance between health and taste has become more like walking a tightrope. Consumers, especially the new generation of consumers, Gen Z are now demanding more from their food — less sugar, less fat, and less salt without sacrificing the flavors they know and love. This poses a new challenge for manufacturers, one that is like trying to make a cake without flour, it ’ s possible, but it requires skill, innovation, and a deep understanding
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